Calling all Adobe Creative Cloud lovers! Meet our WMC Fest Sponsor: Adobe
WMC Fest + Adobe = BFF’s. We couldn’t be happier to welcome back our friends at Adobe this year! They have planned the mother of all workshops for us.
We caught up with Annemarie Beliard, Senior Product Marketing Manager, Creative Cloud for Design. See what she had to say about current events at Adobe and what it means to be involved with WMC Fest.
Tell our readers a little bit about Adobe and what’s going on that you are currently excited about.
There’s so much… We have new drawing tools (Adobe Ink & Slide), new drawing apps (Sketch and Line), Lightroom mobile, and of course the Creative Cloud 2014 versions of our flagship products—Adobe Photoshop, Illustrator, InDesign and Muse CC.
What made you want to sponsor WMC Fest?
With the tag line, “3 Days That Will Change Your Life!,” how could we resist? We sponsored WMC Fest for the first time in 2013 and had such a great time and met so many talented attendees and speakers—all of whom were curious, passionate and talented—that we couldn’t even consider not returning for the 2014 version.
What are you looking forward to at this year’s - Fest?
Sure there are inspiring speakers and great music and interesting panel discussions and useful workshops… but the real reason we’re making the trip to Cleveland, Ohio, is to talk one-on-one with the designers and artists who use our products.
What is your involvement in the fest this year?
It’s a busy year for us at WMC Fest. In addition to taking as much time as we can to talk to the people who use our applications, we’ll be:
- demonstrating Adobe Ink & Slide—our reinterpretation/reimagination of digital drawing tools;
- hosting Creative Cloud workshops where people can learn about the tools and services in Creative Cloud and the new features in their favorite creative applications;
- listening to Erik Natzke, an incredibly talented designer, artist, and programmer—who just happens to work for Adobe—speak about innovation, collaboration, and the cult of creativity.
What does Weapons of Mass Creation Fest mean to you? Or, what makes a Weapon of Mass Creation?
For us, WMC Fest is celebration of creative solutions and creativity artistry; the weapons are the minds of creative professionals who approach problems as if they’ve never been asked or answered before.